Future proofOptimisationSocial business 7 practical steps for SMEs when Facebook turns off organic reach We've all now read about Facebook's intention to effectively 'switch off' organic reach for company…SimonJanuary 14, 2018
ObservationsSocial business The social media divide As the likes of Facebook become increasingly 'pay to play' it feels as though a…SimonJanuary 4, 2018
Future proofOptimisationSocial business What happened when I tried Twitter’s new ‘Promote Mode’ Recently I received a couple of emails inviting me to join the Twitter Promote Mode…SimonNovember 27, 2017
OptimisationSocial business Why changes to Facebook’s newsfeed algorithm might actually help SMEs Although Facebook's recent algorithm change means lower organic reach for brands, it could benefit many…SimonAugust 1, 2016
AgencyOptimisation An example of why traditional media habits are still killing social The most overused phrase in social media circles? Probably something like "social media is about…SimonMay 19, 2016