- Customer and competitor insights through social media listening
- The attraction and retention of employees
- Senior stakeholder advocacy programmes (e.g. thought leadership)
- Paid media planning
- Supporting employee policies
- Monitoring and response to support reputation and risk management
- Brand consistency through best practice content delivery
- Campaign performance reporting and benchmarking
- Influencer marketing effectiveness
- Governance and security management of social media accounts
- Social media management tools, as part of a wider technology ‘stack’
- Customer service
About slp consulting
slp consulting was founded in 2014 with a mission to "help businesses navigate the growing impact of social media on their customers, prospects and employees".
Regardless of where your business is at on its social media journey, your capabilities, structures and governance must be fit for purpose and able to address change.
And today, whether you’re an SME or large corporation, social media can no longer be managed in isolation. The ever-evolving set of tools and technologies impacts - and is impacted by - multiple components, including:
Why work with slp consulting?
➡️ Independent: bringing an external point of view founded in 15+ years of agency, consulting and client-side experience; it makes it easier to ask the stupid/tough questions!
🤸♂️ Flexible: clients’ priorities can change quickly, so it’s crucial to be able to respond without fuss
📗 Structured: to counter the ambiguity of social media, I tap into management consulting experience, using tried and tested frameworks to organise and simplify
🎯 Pragmatic: I love nothing more than discussing the merits of social media, but clients need recommendations that are pragmatic to the context of their business
🏢 Understanding of large enterprises: integrating social media across multiple departments and communicating to multiple decision makers takes planning
⏱ Experienced: I’ve had the pleasure of working for a wide range of well-known brands across a wide range of sectors
💶 Financial services including HSBC, Martin Currie and Sainsbury’s Bank
🛒 Retail including Sainsbury’s, Argos, Tu, Habitat, Wyevale Garden Centres, John Lewis, Firebox, Odysea Foods and Biscuiteers
🧪 Research with the likes of Hall & Partners, Firefish and Syren Strategy
⚽️ Leisure including The FA, Virgin Bet, Wembley Stadium and Racing TV
👩💻 Professional services; Catalina UK (retail insight), Moreno Masey (architects) and AiX (cyber security consultancy)
👚 Manufacturing & design including ZXY International (fashion)
⚡️ Energy including Shell
💊 Healthcare including Slimming World and healthcare-focused PR agency Satellite PR
📱 Telecommunications including Sainsbury’s Mobile and Three Mobile, with agency partner Gravity Road
📖 Publishing including Bonnier Publishing via agency partner Gravity Road, and e-flux
At Capgemini Consulting Simon spent most of his time helping to improve online customer experiences, and dabbling in "something new" called Web 2.0.
This led him to a boutique social media agency, RMM, where he was able to immerse himself in all things social media, working with a number of large early-adopter brands.
With a good dose of strategic and best practice knowledge, Simon then headed “client side” to really put this to the test. As Head of Social Media at Sainsbury’s Supermarkets he was able to work across many different sectors, collaborate directly with the major social networks, and push social media onto the agenda of senior stakeholders.
Reflecting on this combination of real world experience and best practice knowledge, Simon decided it was high time to set up his own gig – slp consulting was born.
Nina has overseen the creation, production and delivery of hundreds of hours of successful television programming. She now consults in this area as well as supporting slp consulting in their execution of creative and thoughtful social media marketing projects for their clients.