Once we’ve tailored our social media audit framework to your specific scope and requirements, we will:
1. Conduct stakeholder interviews, questionnaires and desk research to:
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- Better understand your business objectives and the environment your business operates in
- Assess your current approach to social media, including the supporting structure, people, process and tech
- Assess relevant competitor and peer-group activity
2. Evaluate the findings against industry and social network best practice, plus our proprietary knowledge, to identify risks, issues and opportunities.
3. Run collaborative review sessions to discuss and validate the findings.
4. Deliver an audit findings and recommendations report, including short term opportunities and longer term recommendations