With so many aspects of social media to keep tabs on, it can be tricky to find time to stop and assess:
🎉 What’s working well (and deserves celebrating)
😮 Inconsistencies negatively impacting brand reputation
📉 Potential duplication or inefficiency
🔋 New opportunities to supercharge your use of social media
Audits provide the ideal opportunity to pause, take stock, and then drive real change.