As we saunter towards the end of 2018, not many brands exist without a presence on social media. Yet, for varying reasons, some still exist. One of the best know examples, JD Wetherspoon, was in the press last week following a High Court ruling about parody accounts. That inspired me to write this post to […]
I was recently reminded of a post I wrote in January discussing how brands could simplify their approach to social media. Ten months later and the principle of ‘keep it simple stupid‘ actually feels more relevant than ever. In this post I outline six challenges brands face in today’s social media space and six subsequent suggestions […]
There’s a local department store I visit and my lasting impression is usually of the friendly smile and welcoming conversation from Alice, one of the sales assistants. It always strikes me that many of the characteristics of these face-to-face interactions could and should be used more often by social media community managers.
In the last few weeks Facebook and Twitter have both lifted the lid on how advertisers are using paid ads on their platforms. In short this means anyone can see all of the active ads that are currently live, including unpublished or ‘dark’ posts which don’t appear directly on advertisers’ Facebook pages. This is big […]
I’ve been reading an increasing amount of ‘industry commentary’ about the value of getting back to marketing basics… focus on a decent product and great customer service. Sounds sensible, right? It got me thinking about the opportunity for a change of philosophy in how brands use social media to be more memorable.