
Why a content-marketing driven approach to social media is more important than ever
As social distancing measures continue, businesses have been evaluating what their social media marketing should now look like. Going back to first principles around content marketing seems like a good approach.

The super simple way of using TikTok to better understand online influencers
I’ve recently spent some time orientating myself with TikTok, an app you’ll definitely have heard of, but perhaps not used professionally.
How the platform will build up its advertising offer isn’t clear, but right now it can provide some fantastic insight into the state of influencer marketing