Why a content-marketing driven approach to social media is more important than ever

Why a content-marketing driven approach to social media is more important than ever

As social distancing measures continue, businesses have been evaluating what their social media marketing should now look like. Going back to first principles around content marketing seems like a good approach.

5 social media principles for businesses of all sizes

5 social media principles for businesses of all sizes

A few weeks ago I had the fantastic opportunity of speaking to a room full of Sainsbury’s suppliers. In attendance were businesses of all shapes and sizes, so I had to try and find topics that felt appropriate for all.

Professionals are people too…

Professionals are people too…

One of digital marketing’s real strengths is its ability to target highly segmented audiences at scale. However, when thinking about business-to-business or ‘professional’ audiences, it’s easy to forget about the individual and see only the job role. This is a mistake.

What does the social media ‘privacy shift’ mean for brands?

What does the social media ‘privacy shift’ mean for brands?

Every so often the social media sands shift in such a way that requires businesses to transform their approach. Is the shift to ‘private social’ the next one?

The super simple way of using TikTok to better understand online influencers

The super simple way of using TikTok to better understand online influencers

I’ve recently spent some time orientating myself with TikTok, an app you’ll definitely have heard of, but perhaps not used professionally.

How the platform will build up its advertising offer isn’t clear, but right now it can provide some fantastic insight into the state of influencer marketing