Is there space for Spaces? (are Audio Chat Rooms all they’re cracked up to be?)

Is there space for Spaces? (are Audio Chat Rooms all they’re cracked up to be?)

The race to win in the audio rooms space is heating up. With Twitter and then Facebook looking to provide an alternative to the invite-only Clubhouse, audio has been the talk of the social media town. But is the excitement justified?

Why a content-marketing driven approach to social media is more important than ever

Why a content-marketing driven approach to social media is more important than ever

As social distancing measures continue, businesses have been evaluating what their social media marketing should now look like. Going back to first principles around content marketing seems like a good approach.

5 social media principles for businesses of all sizes

5 social media principles for businesses of all sizes

A few weeks ago I had the fantastic opportunity of speaking to a room full of Sainsbury’s suppliers. In attendance were businesses of all shapes and sizes, so I had to try and find topics that felt appropriate for all.

Professionals are people too…

Professionals are people too…

One of digital marketing’s real strengths is its ability to target highly segmented audiences at scale. However, when thinking about business-to-business or ‘professional’ audiences, it’s easy to forget about the individual and see only the job role. This is a mistake.

What does the social media ‘privacy shift’ mean for brands?

What does the social media ‘privacy shift’ mean for brands?

Every so often the social media sands shift in such a way that requires businesses to transform their approach. Is the shift to ‘private social’ the next one?