Why social video is both the best and most frustrating format for marketeers 😄😡🎥

Why social video is both the best and most frustrating format for marketeers 😄😡🎥

We all know how dominant video has become in the last 18 months across social media. With advances in recording devices (i.e. phones!) and new social network features, video has become super simple and quick to produce and distribute. Furthermore, and of real interest to publishers and brands, video remains one of the few formats […]

The Facebook Topic Data saga continues…

The Facebook Topic Data saga continues…

I first wrote about the opportunities that Facebook Topic Data presents in August 2015. Two years later and it’s been a long, winding and ultimately frustrating road for us end users. However, there may be new light at the end of the tunnel with Facebook potentially making a sharp turn in that road… hopefully towards Successville […]

$$$ Why do brands think Facebook ads must  cost the earth? $$$

$$$ Why do brands think Facebook ads must cost the earth? $$$

Over the last 18 months or so, the most prominent topic of conversation I’ve had with brands, both big and small, is paid social. And while there’s generally an understanding of the opportunity, the actual allocation of the budget still seems to lack clarity.

Snapchat self-serve ads. Plain sailing or choppy waters?

Snapchat self-serve ads. Plain sailing or choppy waters?

In the coming days Snapchat will launch their self serve ads-manager in the UK, enabling anyone to start advertising on the platform. What will this mean for advertisers and their agencies? And how will it compare to Instagram, which did the same last year?

Picture this 🤳 Is social media listening getting sexy?

Picture this 🤳 Is social media listening getting sexy?

The ability to monitor what people are saying on social media is nothing new. But the ability to monitor what people are “seeing” will completely change this discipline over the next 24 months.