Previously I would have said Twitter. Then it would have been Snapchat. But now I think Instagram Stories is the place where brands can be active on a hot, new(ish) platform AND derive real business value.
What should next term hold in store for social media? Which lessons does it need to pay more attention in when the new school year begins? It seems to be maths.
Every so often the social media sands shift in such a way that requires businesses to transform their approach. Is the shift to ‘private social’ the next one?
Whenever I talk to people about the ways organisations use social media, it’s amazing how often the same challenges crop up. In this post I’ve outlined seven common ‘sins’ businesses seem to keep committing.