Shhhh! Why comments on social media could be a dying breed 🤫

Shhhh! Why comments on social media could be a dying breed 🤫

What would you say is the most unique characteristic of social media compared to other marketing channels such as email or display ads? Top of my list is the ability for the audience to respond, rather than just being broadcast to. Yet this is beginning to change, as social networks quietly phase in the ability to […]

Introducing the Social Operating Model Diagnostic

Introducing the Social Operating Model Diagnostic

After nearly six years of helping organisations of all shapes and sizes with strategic social media consulting support, it felt like high time to package this up.

Why a content-marketing driven approach to social media is more important than ever

Why a content-marketing driven approach to social media is more important than ever

As social distancing measures continue, businesses have been evaluating what their social media marketing should now look like. Going back to first principles around content marketing seems like a good approach.

5 social media principles for businesses of all sizes

5 social media principles for businesses of all sizes

A few weeks ago I had the fantastic opportunity of speaking to a room full of Sainsbury’s suppliers. In attendance were businesses of all shapes and sizes, so I had to try and find topics that felt appropriate for all.

Professionals are people too…

Professionals are people too…

One of digital marketing’s real strengths is its ability to target highly segmented audiences at scale. However, when thinking about business-to-business or ‘professional’ audiences, it’s easy to forget about the individual and see only the job role. This is a mistake.