Over the last 18 months or so, the most prominent topic of conversation I’ve had with brands, both big and small, is paid social. And while there’s generally an understanding of the opportunity, the actual allocation of the budget still seems to lack clarity.
In the coming days Snapchat will launch their self serve ads-manager in the UK, enabling anyone to start advertising on the platform. What will this mean for advertisers and their agencies? And how will it compare to Instagram, which did the same last year?
The ability to monitor what people are saying on social media is nothing new. But the ability to monitor what people are “seeing” will completely change this discipline over the next 24 months.
So “that” Pepsi ad staring Kendall Jenner certainly attracted plenty of “attention” earlier this week. The cynic in me wonders if they might be secretly chuffed to have achieved such notoriety in such a short space of time – there’s no such thing as bad publicity? [I don’t think that’s necessarily the case in this situation […]
Facebook is undisputedly the most powerful targeted marketing tool, ever. Yet the utopia of reaching exactly the people you want with exactly the right message remains tantalisingly out of reach for many large enterprises.