What happened when I tried Twitter’s new ‘Promote Mode’

What happened when I tried Twitter’s new ‘Promote Mode’

Recently I received a couple of emails inviting me to join the Twitter Promote Mode beta. The offer is this: For £79 a month, automatically promote your Tweets to your best audience and grow your followers. For once I’m going to give something automated on Twitter a go… 

Knowing what you don’t know: is Pinterest the dark horse of search? 🐴

Knowing what you don’t know: is Pinterest the dark horse of search? 🐴

In recent months I’ve noticed just a handful of clients citing Pinterest as a priority, particularly when it comes to media spend. Perhaps unsurprisingly the usual dark-blue and light-blue suspects steal the limelight. However with their recent announcement of 200 million monthly active users and a compelling proposition around search, I’m expecting that to change in 2018. 

Why social video is both the best and most frustrating format for marketeers 😄😡🎥

Why social video is both the best and most frustrating format for marketeers 😄😡🎥

We all know how dominant video has become in the last 18 months across social media. With advances in recording devices (i.e. phones!) and new social network features, video has become super simple and quick to produce and distribute. Furthermore, and of real interest to publishers and brands, video remains one of the few formats […]

The Facebook Topic Data saga continues…

The Facebook Topic Data saga continues…

I first wrote about the opportunities that Facebook Topic Data presents in August 2015. Two years later and it’s been a long, winding and ultimately frustrating road for us end users. However, there may be new light at the end of the tunnel with Facebook potentially making a sharp turn in that road… hopefully towards Successville […]

$$$ Why do brands think Facebook ads must  cost the earth? $$$

$$$ Why do brands think Facebook ads must cost the earth? $$$

Over the last 18 months or so, the most prominent topic of conversation I’ve had with brands, both big and small, is paid social. And while there’s generally an understanding of the opportunity, the actual allocation of the budget still seems to lack clarity.