In the last few weeks Facebook and Twitter have both lifted the lid on how advertisers are using paid ads on their platforms. In short this means anyone can see all of the active ads that are currently live, including unpublished or ‘dark’ posts which don’t appear directly on advertisers’ Facebook pages. This is big […]
I’ve been reading an increasing amount of ‘industry commentary’ about the value of getting back to marketing basics… focus on a decent product and great customer service. Sounds sensible, right? It got me thinking about the opportunity for a change of philosophy in how brands use social media to be more memorable.
If you want a good definition of ubiquitous, how about ‘the use of hashtags in brand marketing in 2018’? These days the humble hashtag is everywhere. But a couple of recent conversations got me thinking that the various ways of using them across different social networks was worth a quick post.
This remains one of the most ‘frequently asked questions’ I receive, and my (probably frustrating) response remains the same… it depends. However, in light of some recent tweaks and changes by the major social networks it’s a topic that definitely deserves another visit on this blog.
So Google are giving us more control to ‘mute’ those online ads that follow us around the web. Does this mean the role of social networks for retargeting ratchets up a notch or two? Is this going to see a meaningful shift of spend moving to social… or are people so ‘blind’ to online advertising […]