More digital ad budget to social networks?

More digital ad budget to social networks?

So Google are giving us more control to ‘mute’ those online ads that follow us around the web. Does this mean the role of social networks for retargeting ratchets up a notch or two? Is this going to see a meaningful shift of spend moving to social… or are people so ‘blind’ to online advertising […]

One stop shop vs Best of breed

One stop shop vs Best of breed

Lots of chat about social media management tools recently, and the ongoing question of whether you should go for a ‘one stop shop’ or ‘best of breed’ option. In true consulting style, the answer really is “it depends”. It’s 🐎 for courses. I’d approach this from a different angle. Across the whole organisation, which departments would benefit […]

Someone must be proud enough

Someone must be proud enough

How is it that brands with hundreds of employees can still only get a minimal amount of engagement on their social media posts? If the post isn’t exciting enough to stimulate your own employees to occasionally give it a casual ‘like’ or ‘retweet’, what chance people outside of the business? Brands can’t insist that their […]

Getting ahead of the game (digital ducks 🦆🦆)

Getting ahead of the game (digital ducks 🦆🦆)

An excellent chat today (thanks Tom) about the importance of getting your digital ducks 🦆🦆 in a row before launching any sort of marketing activity. As soon as you start trying to retro-fit digital into a campaign (etc) after the strategy and planning is done, the harder it becomes. And the later you leave it, the […]

Learning and then (actually) doing

Learning and then (actually) doing

Some excellent conversation today about the importance of documenting how you do ‘stuff’, to stop re-inventing the wheel. And the way insights from social media activity are captured and acted upon is a prime candidate. It’s so easy to read a great recommendation in a report… but then take little tangible action. Plus, with so many […]