Was 2020 just tactical firefighting on social media? (and why a social media framework is the fix)

Was 2020 just tactical firefighting on social media? (and why a social media framework is the fix)

In the face of widespread change and disruption, most businesses had to adapt how they worked in 2020. For social media teams this often meant focusing time on tactical communications instead of delivering against strategic plans. In 2021 strong social media frameworks will be the key for helping teams navigate the new normal without feeling like everything is reactive firefighting.

🎶 Organic social. What is it good for? Absolutely…

🎶 Organic social. What is it good for? Absolutely…

Ever since promoted posts starting appearing in our social media newsfeeds, the role of organic social has been a topic for discussion. As 2020 starts drawing to a close, how are businesses approaching organic content and does it still have a role to play?

Shhhh! Why comments on social media could be a dying breed 🤫

Shhhh! Why comments on social media could be a dying breed 🤫

What would you say is the most unique characteristic of social media compared to other marketing channels such as email or display ads? Top of my list is the ability for the audience to respond, rather than just being broadcast to. Yet this is beginning to change, as social networks quietly phase in the ability to […]

Introducing the Social Operating Model Diagnostic

Introducing the Social Operating Model Diagnostic

After nearly six years of helping organisations of all shapes and sizes with strategic social media consulting support, it felt like high time to package this up.

Why a content-marketing driven approach to social media is more important than ever

Why a content-marketing driven approach to social media is more important than ever

As social distancing measures continue, businesses have been evaluating what their social media marketing should now look like. Going back to first principles around content marketing seems like a good approach.