What does the social media ‘privacy shift’ mean for brands?

What does the social media ‘privacy shift’ mean for brands?

Every so often the social media sands shift in such a way that requires businesses to transform their approach. Is the shift to ‘private social’ the next one?

Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC]

Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC]

We analysed how 10 consumer-facing UK banks and building societies are using Instagram Stories.

The 7 deadly sins of social media

The 7 deadly sins of social media

Whenever I talk to people about the ways organisations use social media, it’s amazing how often the same challenges crop up. In this post I’ve outlined seven common ‘sins’ businesses seem to keep committing. 

The super simple way of using TikTok to better understand online influencers

The super simple way of using TikTok to better understand online influencers

I’ve recently spent some time orientating myself with TikTok, an app you’ll definitely have heard of, but perhaps not used professionally.

How the platform will build up its advertising offer isn’t clear, but right now it can provide some fantastic insight into the state of influencer marketing

Why we’re stuck in a ‘content marketing by numbers’ rut (and how to get out)

Why we’re stuck in a ‘content marketing by numbers’ rut (and how to get out)

We’ve been told a thousand times that compelling, engaging content is essential when using digital marketing to build a brand.

But we’re stuck in a rut, or at least reached a plateau in this discipline. Eye-catching design and making use of the latest social network feature is no longer enough for content marketers to stand out.