ObservationsOptimisationReportingSocial business Simplifying how we think about creative testing in social media We know the art of A:B testing in social media is nuanced and complex, especially…SimonMay 2, 2025
Social business “Why I’m ghosting Snapchat”… (the challenge of where to direct your efforts on social media) "I have to start ghosting Snapchat" I heard a social media manager say the other…SimonJuly 19, 2021
Future proofObservationsSocial business Why the KISS principle 💋 is more important for social media than ever before I was recently reminded of a post I wrote in January discussing how brands could simplify…SimonNovember 3, 2018
Future proofObservationsSocial business How Facebook and Twitter have unlocked a goldmine of insight into your competitors 🔑 In the last few weeks Facebook and Twitter have both lifted the lid on how…SimonJuly 25, 2018
ObservationsSocial business More digital ad budget to social networks? So Google are giving us more control to ‘mute’ those online ads that follow us…SimonJanuary 30, 2018
