Social media strategy

Why you need a social media strategy

Social media is a wonderful means of reaching and connecting with customers, regardless of where your business is at in its social media journey.

But, without a strategic plan, it’s easy to fall into a reactive, tactical approach to social media – especially if you’re juggling other responsibilities.

Business objectives go unsupported, social media is disconnected from other digital channels, reputational risk creeps in and things can feel a little… out of control.

A framework for success

With so many fast-moving aspects to social media, your plans, principles and ways of working need to be well-organised and easy to access. No more referring to multiple presentations, emails and sticky notes!

My framework provides a straightforward structure for bringing together everything you need to make social media work for your business. It draws on over a decade of experience working with businesses of all shapes, sizes and sectors.

And that leaves you to focus on delivering your best work, safe in the knowledge you have a comprehensive strategy in place.

7 step framework

What are the options?

Social media strategy checklist

Use the 7 areas of my social media strategy framework to check you have the fundamentals in place


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B2B strategy toolkit

Bring together your social media strategy with this step-by-step, B2B-focused guide (plus 20-minute kick-off call)


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One-to-one social media strategy support

I work collaboratively with you to build/refine and implement your strategy (as one-off projects or ongoing support)

from £6,000

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What previous clients say…

Simon has worked patiently with us to help develop our approach to social media. Through the strategy toolkit, we now have all the tools we need to launch our approach effectively.

Andrew PageDirector, Apache iX

We have really enjoyed the whole process – a great company to work closely with!

Rod Moreno MaseyFounder, Moreno Masey

Very helpful, knowledgeable and happy to recommend them to other businesses.

Helen CollyerGlobal Design & Communications Head, ZXY INTERNATIONAL

I’m interested, but not sure just yet

Why not download the free social media strategy checklist, it’s a great pre-cursor to building your full strategy.

Plus, I’ll send you further helpful ideas for building a great social media strategy (you can always choose to unsubscribe later).