Social media strategy

Social media is a wonderful means of reaching and connecting with customers, regardless of where your business is at in its social media journey.

But, without a strategic plan, it’s easy to fall into a reactive, tactical approach to social media – especially if you’re juggling other responsibilities.

Business objectives go unsupported, social media is disconnected from other digital channels, reputational risk creeps in and things can feel a little… out of control.

With so many fast-moving aspects to social media, your plans, principles and ways of working need to be well-organised and easy to access. No more referring to multiple presentations, emails and sticky notes!

My framework provides a straightforward structure for bringing together everything you need to make social media work for your business. It draws on over a decade of experience working with businesses of all shapes, sizes and sectors.

And that leaves you to focus on delivering your best work, safe in the knowledge you have a comprehensive strategy in place.