Why the KISS principle 💋 is more important for social media than ever before

Why the KISS principle 💋 is more important for social media than ever before

I was recently reminded of a post I wrote in January discussing how brands could simplify their approach to social media. Ten months later and the principle of ‘keep it simple stupid‘ actually feels more relevant than ever. In this post I outline six challenges brands face in today’s social media space and six subsequent suggestions […]

How Facebook and Twitter have unlocked a goldmine of insight into your competitors 🔑

How Facebook and Twitter have unlocked a goldmine of insight into your competitors 🔑

In the last few weeks Facebook and Twitter have both lifted the lid on how advertisers are using paid ads on their platforms. In short this means anyone can see all of the active ads that are currently live, including unpublished or ‘dark’ posts which don’t appear directly on advertisers’ Facebook pages. This is big […]

More digital ad budget to social networks?

More digital ad budget to social networks?

So Google are giving us more control to ‘mute’ those online ads that follow us around the web. Does this mean the role of social networks for retargeting ratchets up a notch or two? Is this going to see a meaningful shift of spend moving to social… or are people so ‘blind’ to online advertising […]

One stop shop vs Best of breed

One stop shop vs Best of breed

Lots of chat about social media management tools recently, and the ongoing question of whether you should go for a ‘one stop shop’ or ‘best of breed’ option. In true consulting style, the answer really is “it depends”. It’s 🐎 for courses. I’d approach this from a different angle. Across the whole organisation, which departments would benefit […]

Someone must be proud enough

Someone must be proud enough

How is it that brands with hundreds of employees can still only get a minimal amount of engagement on their social media posts? If the post isn’t exciting enough to stimulate your own employees to occasionally give it a casual ‘like’ or ‘retweet’, what chance people outside of the business? Brands can’t insist that their […]