Professionals are people too…

Professionals are people too…

One of digital marketing’s real strengths is its ability to target highly segmented audiences at scale. However, when thinking about business-to-business or ‘professional’ audiences, it’s easy to forget about the individual and see only the job role. This is a mistake.

Social networks as Christmas dinner

Social networks as Christmas dinner

Just for fun, we’ve allocated social networks to parts of a Christmas dinner. A very merry Christmas and happy new year as we all embark on a new decade!

Is it time to TikTok?

Is it time to TikTok?

Since I started to plan this blog post a couple of weeks back I’ve seen countless LinkedIn posts, tweets and articles about the new darling of social media, TikTok. And if Strictly Come Dancing are getting in on the act then it must be time to take note!

10 ways Instagram Stories can add real business value

10 ways Instagram Stories can add real business value

Previously I would have said Twitter. Then it would have been Snapchat. But now I think Instagram Stories is the place where brands can be active on a hot, new(ish) platform AND derive real business value.

What’s in store next term for social media measurement? (and which class it should move to)

What’s in store next term for social media measurement? (and which class it should move to)

What should next term hold in store for social media? Which lessons does it need to pay more attention in when the new school year begins? It seems to be maths.