The super simple way of using TikTok to better understand online influencers
I’ve recently spent some time orientating myself with TikTok, an app you’ll definitely have heard of, but perhaps not used professionally.
How the platform will build up its advertising offer isn’t clear, but right now it can provide some fantastic insight into the state of influencer marketing
5 reasons brands must have a voice on social media
As we saunter towards the end of 2018, not many brands exist without a presence on social media. Yet, for varying reasons, some still exist. One of the best know examples, JD Wetherspoon, was in the press last week following a High Court ruling about parody accounts. That inspired me to write this post to […]
Why the KISS principle 💋 is more important for social media than ever before
I was recently reminded of a post I wrote in January discussing how brands could simplify their approach to social media. Ten months later and the principle of ‘keep it simple stupid‘ actually feels more relevant than ever. In this post I outline six challenges brands face in today’s social media space and six subsequent suggestions […]
How Facebook and Twitter have unlocked a goldmine of insight into your competitors 🔑
In the last few weeks Facebook and Twitter have both lifted the lid on how advertisers are using paid ads on their platforms. In short this means anyone can see all of the active ads that are currently live, including unpublished or ‘dark’ posts which don’t appear directly on advertisers’ Facebook pages. This is big […]
More digital ad budget to social networks?
So Google are giving us more control to ‘mute’ those online ads that follow us around the web. Does this mean the role of social networks for retargeting ratchets up a notch or two? Is this going to see a meaningful shift of spend moving to social… or are people so ‘blind’ to online advertising […]
