10 ways Instagram Stories can add real business value

10 ways Instagram Stories can add real business value

Previously I would have said Twitter. Then it would have been Snapchat. But now I think Instagram Stories is the place where brands can be active on a hot, new(ish) platform AND derive real business value.

What’s in store next term for social media measurement? (and which class it should move to)

What’s in store next term for social media measurement? (and which class it should move to)

What should next term hold in store for social media? Which lessons does it need to pay more attention in when the new school year begins? It seems to be maths.

What does the social media ‘privacy shift’ mean for brands?

What does the social media ‘privacy shift’ mean for brands?

Every so often the social media sands shift in such a way that requires businesses to transform their approach. Is the shift to ‘private social’ the next one?

Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC]

Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC]

We analysed how 10 consumer-facing UK banks and building societies are using Instagram Stories.

The super simple way of using TikTok to better understand online influencers

The super simple way of using TikTok to better understand online influencers

I’ve recently spent some time orientating myself with TikTok, an app you’ll definitely have heard of, but perhaps not used professionally.

How the platform will build up its advertising offer isn’t clear, but right now it can provide some fantastic insight into the state of influencer marketing