In the face of widespread change and disruption, most businesses had to adapt how they did business in 2020. For social media teams this often meant focusing time on tactical communications instead of delivering against strategic plans. In 2021 strong social media frameworks will be the key for helping teams navigate the new normal without feeling like everything is reactive firefighting.
Ever since promoted posts starting appearing in our social media newsfeeds, the role of organic social has been a topic for discussion. As 2020 starts drawing to a close, how are businesses approaching organic content and does it still have a role to play?
What would you say is the most unique characteristic of social media compared to other marketing channels such as email or display ads? Top of my list is the ability for the audience to respond, rather than just being broadcast to. Yet this is beginning to change, as social networks quietly phase in the ability to […]
A few weeks ago I had the fantastic opportunity of speaking to a room full of Sainsbury’s suppliers. In attendance were businesses of all shapes and sizes, so I had to try and find topics that felt appropriate for all.