Social media in 2020: 10 predictions and musings for the year ahead
As we embark on a new decade, what will 2020 mean for social media managers, planners and strategists? Here are ten thoughts on what the year ahead might look like for organisations large and small in navigating the social media landscape.
Is it time to TikTok?
Since I started to plan this blog post a couple of weeks back I’ve seen countless LinkedIn posts, tweets and articles about the new darling of social media, TikTok. And if Strictly Come Dancing are getting in on the act then it must be time to take note!
10 ways Instagram Stories can add real business value
Previously I would have said Twitter. Then it would have been Snapchat. But now I think Instagram Stories is the place where brands can be active on a hot, new(ish) platform AND derive real business value.
What’s in store next term for social media measurement? (and which class it should move to)
What should next term hold in store for social media? Which lessons does it need to pay more attention in when the new school year begins? It seems to be maths.
What does the social media ‘privacy shift’ mean for brands?
Every so often the social media sands shift in such a way that requires businesses to transform their approach. Is the shift to ‘private social’ the next one?
