Every so often the social media sands shift in such a way that requires businesses to transform their approach. Is the shift to ‘private social’ the next one?
Whenever I talk to people about the ways organisations use social media, it’s amazing how often the same challenges crop up. In this post I’ve outlined seven common ‘sins’ businesses seem to keep committing.
As we saunter towards the end of 2018, not many brands exist without a presence on social media. Yet, for varying reasons, some still exist. One of the best know examples, JD Wetherspoon, was in the press last week following a High Court ruling about parody accounts. That inspired me to write this post to […]
I was recently reminded of a post I wrote in January discussing how brands could simplify their approach to social media. Ten months later and the principle of ‘keep it simple stupid‘ actually feels more relevant than ever. In this post I outline six challenges brands face in today’s social media space and six subsequent suggestions […]