The race to win in the audio rooms space is heating up. With Twitter and then Facebook looking to provide an alternative to the invite-only Clubhouse, audio has been the talk of the social media town. But is the excitement justified?
Physical retail stores are some of hardest hit businesses with the coronavirus lockdown restrictions. As 2021 continues to be ‘anything but normal’, we wanted to share five practical tips to help retailers maximize social customer care, to support operational efficiency.
In the face of widespread change and disruption, most businesses had to adapt how they worked in 2020. For social media teams this often meant focusing time on tactical communications instead of delivering against strategic plans. In 2021 strong social media frameworks will be the key for helping teams navigate the new normal without feeling like everything is reactive firefighting.
Ever since promoted posts starting appearing in our social media newsfeeds, the role of organic social has been a topic for discussion. As 2020 starts drawing to a close, how are businesses approaching organic content and does it still have a role to play?
What would you say is the most unique characteristic of social media compared to other marketing channels such as email or display ads? Top of my list is the ability for the audience to respond, rather than just being broadcast to. Yet this is beginning to change, as social networks quietly phase in the ability to […]