Is there space for Spaces? (are Audio Chat Rooms all they’re cracked up to be?)

Is there space for Spaces? (are Audio Chat Rooms all they’re cracked up to be?)

The race to win in the audio rooms space is heating up. With Twitter and then Facebook looking to provide an alternative to the invite-only Clubhouse, audio has been the talk of the social media town. But is the excitement justified?

Hitting the social, customer care sweet spot in retail

Hitting the social, customer care sweet spot in retail

Physical retail stores are some of hardest hit businesses with the coronavirus lockdown restrictions. As 2021 continues to be ‘anything but normal’, we wanted to share five practical tips to help retailers maximize social customer care, to support operational efficiency.

Was 2020 just tactical firefighting on social media? (and why a social media framework is the fix)

Was 2020 just tactical firefighting on social media? (and why a social media framework is the fix)

In the face of widespread change and disruption, most businesses had to adapt how they worked in 2020. For social media teams this often meant focusing time on tactical communications instead of delivering against strategic plans. In 2021 strong social media frameworks will be the key for helping teams navigate the new normal without feeling like everything is reactive firefighting.

🎶 Organic social. What is it good for? Absolutely…

🎶 Organic social. What is it good for? Absolutely…

Ever since promoted posts starting appearing in our social media newsfeeds, the role of organic social has been a topic for discussion. As 2020 starts drawing to a close, how are businesses approaching organic content and does it still have a role to play?

Shhhh! Why comments on social media could be a dying breed 🤫

Shhhh! Why comments on social media could be a dying breed 🤫

What would you say is the most unique characteristic of social media compared to other marketing channels such as email or display ads? Top of my list is the ability for the audience to respond, rather than just being broadcast to. Yet this is beginning to change, as social networks quietly phase in the ability to […]