Why the KISS principle ๐Ÿ’‹ is more important for social media than ever before

Why the KISS principle ๐Ÿ’‹ is more important for social media than ever before

I was recently reminded of a post I wrote in Januaryย discussing how brands could simplify their approach to social media. Ten months later and the principle of ‘keep it simple stupid‘ actually feels more relevant than ever. In this post I outline six challenges brands face in today’s social media space and six subsequent suggestions […]

To stand out in social media, ignore the screen and be more like Alice

To stand out in social media, ignore the screen and be more like Alice

There’s a local department store I visit and my lasting impression is usually of the friendly smile and welcoming conversation from Alice, one of the sales assistants. It always strikes me that many of the characteristics of these face-to-face interactions could and should be used more often by social media community managers.

How Facebook and Twitter have unlocked a goldmine of insight into your competitors ๐Ÿ”‘

How Facebook and Twitter have unlocked a goldmine of insight into your competitors ๐Ÿ”‘

In the last few weeks Facebook and Twitter have both lifted the lid on how advertisers are using paid ads on their platforms. In short this means anyone can see all of the active ads that are currently live, including unpublished or ‘dark’ posts which don’t appear directly on advertisers’ Facebook pages. This is big […]

#The #art #of #the #hashtag

#The #art #of #the #hashtag

If you want a good definition of ubiquitous, how about ‘the use of hashtags in brand marketing in 2018’? These days the humble hashtag is everywhere. But a couple of recent conversations got me thinking that the various ways of using them across different social networks was worth a quick post.