AIOptimisation Improving discoverability in social media – the 4Es framework Right now, conversations around social media marketing seem to focus on a couple of interrelated…SimonSeptember 8, 2026
AIObservationsSocial business Setting the AI-standard for social media in your business The internet is awash with information on using artificial intelligence (AI) for social media. But…SimonJuly 17, 2026
AgencyInfluencer marketing Is Employee Generated Content the answer? The right blend of internal resource and external expertise. That’s the model I’ve always preached…SimonDecember 11, 2025
Social business Tips for engaging senior leaders around social media In this video I talk about ways to help engage senior leadership around social media,…SimonJune 11, 2025
Social business 3 ideas for simplifying social media content testing In this video I talk about ideas for testing content in social media in different…SimonMay 3, 2025