The 7 deadly sins of social media

The 7 deadly sins of social media

Whenever I talk to people about the ways organisations use social media, it’s amazing how often the same challenges crop up. In this post I’ve outlined seven common ‘sins’ businesses seem to keep committing. 

The super simple way of using TikTok to better understand online influencers

The super simple way of using TikTok to better understand online influencers

I’ve recently spent some time orientating myself with TikTok, an app you’ll definitely have heard of, but perhaps not used professionally.

How the platform will build up its advertising offer isn’t clear, but right now it can provide some fantastic insight into the state of influencer marketing

Why we’re stuck in a ‘content marketing by numbers’ rut (and how to get out)

Why we’re stuck in a ‘content marketing by numbers’ rut (and how to get out)

We’ve been told a thousand times that compelling, engaging content is essential when using digital marketing to build a brand.

But we’re stuck in a rut, or at least reached a plateau in this discipline. Eye-catching design and making use of the latest social network feature is no longer enough for content marketers to stand out.

5 reasons brands must have a voice on social media

5 reasons brands must have a voice on social media

As we saunter towards the end of 2018, not many brands exist without a presence on social media. Yet, for varying reasons, some still exist. One of the best know examples, JD Wetherspoon, was in the press last week following a High Court ruling about parody accounts. That inspired me to write this post to […]

Why the KISS principle 💋 is more important for social media than ever before

Why the KISS principle 💋 is more important for social media than ever before

I was recently reminded of a post I wrote in January discussing how brands could simplify their approach to social media. Ten months later and the principle of ‘keep it simple stupid‘ actually feels more relevant than ever. In this post I outline six challenges brands face in today’s social media space and six subsequent suggestions […]