To stand out in social media, ignore the screen and be more like Alice
There’s a local department store I visit and my lasting impression is usually of the friendly smile and welcoming conversation from Alice, one of the sales assistants. It always strikes me that many of the characteristics of these face-to-face interactions could and should be used more often by social media community managers.
Social Media Marketing is Dead(ish). Why Brands Should Adopt a ‘Total Social Media Care’ Philosophy
I’ve been reading an increasing amount of ‘industry commentary’ about the value of getting back to marketing basics… focus on a decent product and great customer service. Sounds sensible, right? It got me thinking about the opportunity for a change of philosophy in how brands use social media to be more memorable.
#The #art #of #the #hashtag
If you want a good definition of ubiquitous, how about ‘the use of hashtags in brand marketing in 2018’? These days the humble hashtag is everywhere. But a couple of recent conversations got me thinking that the various ways of using them across different social networks was worth a quick post.
7 practical steps for SMEs when Facebook turns off organic reach
We’ve all now read about Facebook’s intention to effectively ‘switch off’ organic reach for company Facebook pages. So what should SMEs without big paid-media budgets do? Here are seven practical tips.
What happened when I tried Twitter’s new ‘Promote Mode’
Recently I received a couple of emails inviting me to join the Twitter Promote Mode beta. The offer is this: For £79 a month, automatically promote your Tweets to your best audience and grow your followers. For once I’m going to give something automated on Twitter a go…
