AIOptimisation Improving discoverability in social media – the 4Es framework Right now, conversations around social media marketing seem to focus on a couple of interrelated…SimonSeptember 8, 2026
ObservationsOptimisationReportingSocial business Simplifying how we think about creative testing in social media We know the art of A:B testing in social media is nuanced and complex, especially…SimonMay 2, 2025
Optimisation Don’t forget some media budget in your social media planning In this video I outline the importance of a little media budget when planning social…SimonNovember 22, 2024
AgencyOptimisationSocial business Let your subject-matter experts’ knowledge run free! Many small and medium-sized enterprises (SMEs), especially in the business-to-business world, are sitting on mountains…SimonJuly 20, 2022
ObservationsOptimisation Is Twitter the noisy neighbour of social media? Determining which social media platforms to focus your time on is tricky. Each platform has…SimonJuly 4, 2022