Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC]

Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC]

We analysed how 10 consumer-facing UK banks and building societies are using Instagram Stories.

The 7 deadly sins of social media

The 7 deadly sins of social media

Whenever I talk to people about the ways organisations use social media, it’s amazing how often the same challenges crop up. In this post I’ve outlined seven common ‘sins’ businesses seem to keep committing. 

Why we’re stuck in a ‘content marketing by numbers’ rut (and how to get out)

Why we’re stuck in a ‘content marketing by numbers’ rut (and how to get out)

We’ve been told a thousand times that compelling, engaging content is essential when using digital marketing to build a brand.

But we’re stuck in a rut, or at least reached a plateau in this discipline. Eye-catching design and making use of the latest social network feature is no longer enough for content marketers to stand out.

To stand out in social media, ignore the screen and be more like Alice

To stand out in social media, ignore the screen and be more like Alice

There’s a local department store I visit and my lasting impression is usually of the friendly smile and welcoming conversation from Alice, one of the sales assistants. It always strikes me that many of the characteristics of these face-to-face interactions could and should be used more often by social media community managers.