The 7 deadly sins of social media
Whenever I talk to people about the ways organisations use social media, it’s amazing how often the same challenges crop up. In this post I’ve outlined seven common ‘sins’ businesses seem to keep committing.
Why we’re stuck in a ‘content marketing by numbers’ rut (and how to get out)
We’ve been told a thousand times that compelling, engaging content is essential when using digital marketing to build a brand.
But we’re stuck in a rut, or at least reached a plateau in this discipline. Eye-catching design and making use of the latest social network feature is no longer enough for content marketers to stand out.
To stand out in social media, ignore the screen and be more like Alice
There’s a local department store I visit and my lasting impression is usually of the friendly smile and welcoming conversation from Alice, one of the sales assistants. It always strikes me that many of the characteristics of these face-to-face interactions could and should be used more often by social media community managers.
Social Media Marketing is Dead(ish). Why Brands Should Adopt a ‘Total Social Media Care’ Philosophy
I’ve been reading an increasing amount of ‘industry commentary’ about the value of getting back to marketing basics… focus on a decent product and great customer service. Sounds sensible, right? It got me thinking about the opportunity for a change of philosophy in how brands use social media to be more memorable.
#The #art #of #the #hashtag
If you want a good definition of ubiquitous, how about ‘the use of hashtags in brand marketing in 2018’? These days the humble hashtag is everywhere. But a couple of recent conversations got me thinking that the various ways of using them across different social networks was worth a quick post.
