The Executive Edge Corporate Social Media Programme

Platforms such as LinkedIn enable Senior Executives to communicate with personality and authenticity. They’re great places to show credibility, demonstrate industry expertise, and strengthen an organisation’s reputation.

The numbers show just how important it is for businesses to help their Senior Execs harness this opportunity as part of the organisation’s communications mix:

• 92% of professionals trust companies more if their senior executives use social media [via Forbes, ’25]
• The volume of posts by CEOs on LinkedIn has risen by 52% in the last two years [via the FT, ’25]
• 71% of consumers are more likely to buy from a company whose CEO is active on social media [via Edelman, ’24]

However, the task of publishing a schedule of engaging, best practice content aligned to corporate objectives – while managing potential reputation risk – can be off-putting for both Execs and their support teams. This needn’t be the case.

Through the Executive Edge programme I work with support teams to help their Senior Executives get the most out of social media.

For the Exec that means seeing their personal online presence shine, while also supporting the wider corporate narrative.

For support teams, it’s about adding even more value for their Execs through confident recommendations, managed risk and ways of working that aren’t going to overwhelm them (or their Exec).

The initial programme requires just a handful of hours of Exec time, and leaves the support team with an approach that’s sustainable, not a burden.

Having assessed the Senior Exec’s (and their peers’) social media presence, we’ll deliver a tailored, eight-part programme, including:

🎯 The role of social media

📘 Content planning

✍️ Content creation

💬 Engagement

⚙️ Operational support

🌍 Roadmap planning

🔐 Brand safety

📈 Measurement

Drawing on 15 years of industry experience and support for FTSE250 companies, programmes are typically delivered through a combination of in-person and virtual working sessions, using plenty of examples and case studies.

You’ll get:

• A summary report assessing your Senior Exec’s social media profile setup and recommendations to enhance it
• A summary of insights from what your Senior Exec’s peers are up to on social media
• Sessions delivered directly by Simon
• Follow-up materials including an operational guide, publishing overview (themes, formats, platform approach), measurement framework, activity roadmap and implementation plan