Last week the Facebook Boost Your Business roadshow rolled into London town, looking to inspire SMEs to make greater use of Facebook, Instagram, and course their range of paid advertising products. How did they do?
The most overused phrase in social media circles? Probably something like “social media is about having a two-way conversation” – right? And yet even today we see still examples of brands failing, at the most fundamentally basic level, to react to what their audience is saying. Talk about burying your head in the sand.
Over the last couple of months we’ve been doing a little social business future gazing. We’ve been blogging about changes in the world of social media and how they’ll impact the setup of large organisations in 2016.
The second article in our Social Business Future Gazing series considers the impact of real-time platforms (like Periscope) on the way businesses plan their content creation. When it comes to executing a nice, neat plan, social media really sucks. But let’s just hold onto that thought for a moment and consider the planning process for […]