What would you say is the most unique characteristic of social media compared to other marketing channels such as email or display ads? Top of my list is the ability for the audience to respond, rather than just being broadcast to. Yet this is beginning to change, as social networks quietly phase in the ability to […]
Saturday’s North London Premier League derby helped illustrate why Snapchat’s approach to packaging up “live” events is currently miles ahead of Twitter.
The second article in our Social Business Future Gazing series considers the impact of real-time platforms (like Periscope) on the way businesses plan their content creation. When it comes to executing a nice, neat plan, social media really sucks. But let’s just hold onto that thought for a moment and consider the planning process for […]
Last week I had the opportunity to sit on a discussion panel alongside a really interesting mix of passionate social media strategists and practitioners for Social Media Week London. Our topic for the evening was “Maximise and reveal the true earned media value of Twitter Marketing” with a strong focus on the future of paid social media. The […]
Last week Facebook announced a subtle but extremely interesting upgrade for customer service teams – “reply to comments privately with a message”. Here is Facebook’s description, posted on 5th August: Until now, Page admins could only respond to customers in the same way that the person reached out to the Page, either through a comment or private message. In the […]