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Last week I had the opportunity to sit on a discussion panel alongside a really interesting mix of passionate social media strategists and practitioners for Social Media Week London.

Our topic for the evening was “Maximise and reveal the true earned media value of Twitter Marketing” with a strong focus on the future of paid social media. The event was put on and chaired by the lovely folks at SocialBro.

With a mixture of brands (Barclaycard, British Gas), agencies (Immediate Future, Snack Media, ASTP) and ourselves, we debated a range of topics and could have probably kept going late into the night if time had allowed.

There’s a write up of the event on the SocialBro website with a fancy quote from yours truly (let’s see if my crystal ball is up to scratch in 2 years time!).

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