Since I started to plan this blog post a couple of weeks back I’ve seen countless LinkedIn posts, tweets and articles about the new darling of social media, TikTok. And if Strictly Come Dancing are getting in on the act then it must be time to take note!
Previously I would have said Twitter. Then it would have been Snapchat. But now I think Instagram Stories is the place where brands can be active on a hot, new(ish) platform AND derive real business value.
What should next term hold in store for social media? Which lessons does it need to pay more attention in when the new school year begins? It seems to be maths.
Every so often the social media sands shift in such a way that requires businesses to transform their approach. Is the shift to ‘private social’ the next one?