ObservationsOptimisationResearchSocial business Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC] We analysed how 10 consumer-facing UK banks and building societies are using Instagram Stories.SimonApril 24, 2019
OptimisationSocial business The 7 deadly sins of social media Whenever I talk to people about the ways organisations use social media, it's amazing how often…SimonMarch 20, 2019
Future proofOptimisation Why we’re stuck in a ‘content marketing by numbers’ rut (and how to get out) We’ve been told a thousand times that compelling, engaging content is essential when using digital…SimonFebruary 25, 2019
Future proofOptimisationSocial business To stand out in social media, ignore the screen and be more like Alice There's a local department store I visit and my lasting impression is usually of the…SimonSeptember 18, 2018
Future proofOptimisationSocial business Social Media Marketing is Dead(ish). Why Brands Should Adopt a ‘Total Social Media Care’ Philosophy I’ve been reading an increasing amount of 'industry commentary' about the value of getting back…SimonJune 8, 2018