#The #art #of #the #hashtag

#The #art #of #the #hashtag

If you want a good definition of ubiquitous, how about ‘the use of hashtags in brand marketing in 2018’? These days the humble hashtag is everywhere. But a couple of recent conversations got me thinking that the various ways of using them across different social networks was worth a quick post.

7 practical steps for SMEs when Facebook turns off organic reach

7 practical steps for SMEs when Facebook turns off organic reach

We’ve all now read about Facebook’s intention to effectively ‘switch off’ organic reach for company Facebook pages. So what should SMEs without big paid-media budgets do? Here are seven practical tips.

What happened when I tried Twitter’s new ‘Promote Mode’

What happened when I tried Twitter’s new ‘Promote Mode’

Recently I received a couple of emails inviting me to join the Twitter Promote Mode beta. The offer is this: For £79 a month, automatically promote your Tweets to your best audience and grow your followers. For once I’m going to give something automated on Twitter a go… 

Knowing what you don’t know: is Pinterest the dark horse of search? 🐴

Knowing what you don’t know: is Pinterest the dark horse of search? 🐴

In recent months I’ve noticed just a handful of clients citing Pinterest as a priority, particularly when it comes to media spend. Perhaps unsurprisingly the usual dark-blue and light-blue suspects steal the limelight. However with their recent announcement of 200 million monthly active users and a compelling proposition around search, I’m expecting that to change in 2018. 

Why social video is both the best and most frustrating format for marketeers 😄😡🎥

Why social video is both the best and most frustrating format for marketeers 😄😡🎥

We all know how dominant video has become in the last 18 months across social media. With advances in recording devices (i.e. phones!) and new social network features, video has become super simple and quick to produce and distribute. Furthermore, and of real interest to publishers and brands, video remains one of the few formats […]