Future proofOptimisationSocial business 7 practical steps for SMEs when Facebook turns off organic reach We've all now read about Facebook's intention to effectively 'switch off' organic reach for company…SimonJanuary 14, 2018
Future proofOptimisationSocial business What happened when I tried Twitter’s new ‘Promote Mode’ Recently I received a couple of emails inviting me to join the Twitter Promote Mode…SimonNovember 27, 2017
OptimisationSocial business Knowing what you don’t know: is Pinterest the dark horse of search? 🐴 In recent months I've noticed just a handful of clients citing Pinterest as a priority, particularly…SimonNovember 27, 2017
OptimisationSocial business Why social video is both the best and most frustrating format for marketeers 😄😡🎥 We all know how dominant video has become in the last 18 months across social…SimonOctober 19, 2017
OptimisationSocial business The Facebook Topic Data saga continues… I first wrote about the opportunities that Facebook Topic Data presents in August 2015. Two years…SimonSeptember 6, 2017