ObservationsSocial business Broad audience targeting in social media – a super straightforward guide Over the last 18 months, particularly with the likes of Meta, there has been a…SimonOctober 6, 2023
Future proofObservations Professionals are people too… One of digital marketing’s real strengths is its ability to target highly segmented audiences at…SimonFebruary 3, 2020
Future proofOptimisationSocial business Facebook Custom Audience utopia – so close, yet so far. Facebook is undisputedly the most powerful targeted marketing tool, ever. Yet the utopia of reaching…SimonMarch 21, 2017
Optimisation 3 tips to help your Instagram ads avoid negative sentiment Instagram ads have been around for a while, but I'd never actually seen one in…SimonJuly 16, 2015
Social business “No junk mail please” – the need for brands to respect digital letterboxes I heard a great analogy last week, comparing certain pieces of digital advertising to junk…SimonNovember 6, 2014
