Over the last 18 months, particularly with the likes of Meta, there has been a growing shift towards broader audience targeting for paid social media campaigns.
Essentially it’s about reducing the number of filters/ targeting criteria you use to define your audience, and letting the social media platforms’ algorithms find the ‘right people’ to show your ads to.
For people who don’t work in social media day-to-day, it can be a bit tricky to get your head around… so here’s a guide to the concept…
Or click the icon below to download as a PDF…
