ObservationsSocial business 10 ways Instagram Stories can add real business value Previously I would have said Twitter. Then it would have been Snapchat. But now I…SimonSeptember 11, 2019
ObservationsSocial business What’s in store next term for social media measurement? (and which class it should move to) What should next term hold in store for social media? Which lessons does it need…SimonJuly 24, 2019
Future proofObservationsSocial business What does the social media ‘privacy shift’ mean for brands? Every so often the social media sands shift in such a way that requires businesses…SimonMay 13, 2019
ObservationsOptimisationResearchSocial business Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC] We analysed how 10 consumer-facing UK banks and building societies are using Instagram Stories.SimonApril 24, 2019
OptimisationSocial business The 7 deadly sins of social media Whenever I talk to people about the ways organisations use social media, it's amazing how often…SimonMarch 20, 2019