ObservationsOptimisationReportingSocial business Simplifying how we think about creative testing in social media We know the art of A:B testing in social media is nuanced and complex, especially…SimonMay 2, 2025
Observations Social media monitoring and the “right time” to reply In this video I discuss the concept of the 'correct timeframe' for responding to audience…SimonDecember 12, 2024
Observations Social media creative formats can be really EASY In this video I cite Jeremy Clarkson as an example of a super simple social…SimonDecember 10, 2024
AgencyObservationsResearch Why you need to give context to your social listening In this post myself, and my furry helper, consider that social listening just needs the…SimonOctober 29, 2024
AgencyFuture proofInfluencer marketingObservations 9 types of external expert to consider (not just influencers) It's likely you'll have worked with an online influencer to support your organisation's social media…SimonOctober 30, 2023
