In part one of our Social Business Future Gazing series, we look at how the client-agency model for managing social media will change in the year ahead. To set the scene, let’s take a look back and consider three areas of notable development in the last year or two. Firstly the internal interest in social media has […]
Last week I had the opportunity to sit on a discussion panel alongside a really interesting mix of passionate social media strategists and practitioners for Social Media Week London. Our topic for the evening was “Maximise and reveal the true earned media value of Twitter Marketing” with a strong focus on the future of paid social media. The […]
Just before Christmas we were featured in Marketing Magazine. The article challenges the status quo (in general) of approaching video content in today’s digital world with a traditional mindset, and the need for a change. You can read the article here.