I’ve recently spent some time orientating myself with TikTok, an app you’ll definitely have heard of, but perhaps not used professionally.
How the platform will build up its advertising offer isn’t clear, but right now it can provide some fantastic insight into the state of influencer marketing
We’ve been told a thousand times that compelling, engaging content is essential when using digital marketing to build a brand.
But we’re stuck in a rut, or at least reached a plateau in this discipline. Eye-catching design and making use of the latest social network feature is no longer enough for content marketers to stand out.