Why we’re stuck in a ‘content marketing by numbers’ rut (and how to get out)
We’ve been told a thousand times that compelling, engaging content is essential when using digital marketing to build a brand.
But we’re stuck in a rut, or at least reached a plateau in this discipline. Eye-catching design and making use of the latest social network feature is no longer enough for content marketers to stand out.
5 reasons brands must have a voice on social media
As we saunter towards the end of 2018, not many brands exist without a presence on social media. Yet, for varying reasons, some still exist. One of the best know examples, JD Wetherspoon, was in the press last week following a High Court ruling about parody accounts. That inspired me to write this post to […]
Why the KISS principle 💋 is more important for social media than ever before
I was recently reminded of a post I wrote in January discussing how brands could simplify their approach to social media. Ten months later and the principle of ‘keep it simple stupid‘ actually feels more relevant than ever. In this post I outline six challenges brands face in today’s social media space and six subsequent suggestions […]
To stand out in social media, ignore the screen and be more like Alice
There’s a local department store I visit and my lasting impression is usually of the friendly smile and welcoming conversation from Alice, one of the sales assistants. It always strikes me that many of the characteristics of these face-to-face interactions could and should be used more often by social media community managers.
How Facebook and Twitter have unlocked a goldmine of insight into your competitors 🔑
In the last few weeks Facebook and Twitter have both lifted the lid on how advertisers are using paid ads on their platforms. In short this means anyone can see all of the active ads that are currently live, including unpublished or ‘dark’ posts which don’t appear directly on advertisers’ Facebook pages. This is big […]
