5 social media principles for businesses of all sizes

5 social media principles for businesses of all sizes

A few weeks ago I had the fantastic opportunity of speaking to a room full of Sainsbury’s suppliers. In attendance were businesses of all shapes and sizes, so I had to try and find topics that felt appropriate for all.

Professionals are people too…

Professionals are people too…

One of digital marketing’s real strengths is its ability to target highly segmented audiences at scale. However, when thinking about business-to-business or ‘professional’ audiences, it’s easy to forget about the individual and see only the job role. This is a mistake.

Social media in 2020: 10 predictions and musings for the year ahead

Social media in 2020: 10 predictions and musings for the year ahead

As we embark on a new decade, what will 2020 mean for social media managers, planners and strategists? Here are ten thoughts on what the year ahead might look like for organisations large and small in navigating the social media landscape. 

Social networks as Christmas dinner

Social networks as Christmas dinner

Just for fun, we’ve allocated social networks to parts of a Christmas dinner. A very merry Christmas and happy new year as we all embark on a new decade!

Is it time to TikTok?

Is it time to TikTok?

Since I started to plan this blog post a couple of weeks back I’ve seen countless LinkedIn posts, tweets and articles about the new darling of social media, TikTok. And if Strictly Come Dancing are getting in on the act then it must be time to take note!