To stand out in social media, ignore the screen and be more like Alice
There’s a local department store I visit and my lasting impression is usually of the friendly smile and welcoming conversation from Alice, one of the sales assistants. It always strikes me that many of the characteristics of these face-to-face interactions could and should be used more often by social media community managers.
How Facebook and Twitter have unlocked a goldmine of insight into your competitors 🔑
In the last few weeks Facebook and Twitter have both lifted the lid on how advertisers are using paid ads on their platforms. In short this means anyone can see all of the active ads that are currently live, including unpublished or ‘dark’ posts which don’t appear directly on advertisers’ Facebook pages. This is big […]
Social Media Marketing is Dead(ish). Why Brands Should Adopt a ‘Total Social Media Care’ Philosophy
I’ve been reading an increasing amount of ‘industry commentary’ about the value of getting back to marketing basics… focus on a decent product and great customer service. Sounds sensible, right?  It got me thinking about the opportunity for a change of philosophy in how brands use social media to be more memorable.
#The #art #of #the #hashtag
If you want a good definition of ubiquitous, how about ‘the use of hashtags in brand marketing in 2018’? These days the humble hashtag is everywhere. But a couple of recent conversations got me thinking that the various ways of using them across different social networks was worth a quick post.
How often should I post on social media? (and what’s the RIGHT question to ask)
This remains one of the most ‘frequently asked questions’ I receive, and my (probably frustrating) response remains the same… it depends. However, in light of some recent tweaks and changes by the major social networks it’s a topic that definitely deserves another visit on this blog.
