What’s in store next term for social media measurement? (and which class it should move to)
What should next term hold in store for social media? Which lessons does it need to pay more attention in when the new school year begins? It seems to be maths.
What does the social media ‘privacy shift’ mean for brands?
Every so often the social media sands shift in such a way that requires businesses to transform their approach. Is the shift to ‘private social’ the next one?
![Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC]](https://slpconsulting.files.wordpress.com/2019/04/instac2a3c2a3.png?w=680&h=400&crop=1 "Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC]")
Who’s Invested in Instagram £tories? [NEW RESEARCH & INFOGRAPHIC]
We analysed how 10 consumer-facing UK banks and building societies are using Instagram Stories.
The 7 deadly sins of social media
Whenever I talk to people about the ways organisations use social media, it’s amazing how often the same challenges crop up. In this post I’ve outlined seven common ‘sins’ businesses seem to keep committing.
The super simple way of using TikTok to better understand online influencers
I’ve recently spent some time orientating myself with TikTok, an app you’ll definitely have heard of, but perhaps not used professionally.
How the platform will build up its advertising offer isn’t clear, but right now it can provide some fantastic insight into the state of influencer marketing
