AgencyInfluencer marketing Is Employee Generated Content the answer? The right blend of internal resource and external expertise. That’s the model I’ve always preached…SimonDecember 11, 2025
Social business Tips for engaging senior leaders around social media In this video I talk about ways to help engage senior leadership around social media,…SimonJune 11, 2025
Social business 3 ideas for simplifying social media content testing In this video I talk about ideas for testing content in social media in different…SimonMay 3, 2025
ObservationsOptimisationReportingSocial business Simplifying how we think about creative testing in social media We know the art of A:B testing in social media is nuanced and complex, especially…SimonMay 2, 2025
AI When to disclose your content is AI generated In this video I talk about determining whether/when you need to disclose your social media…SimonApril 22, 2025
