If you want a good definition of ubiquitous, how about ‘the use of hashtags in brand marketing in 2018’? These days the humble hashtag is everywhere. But a couple of recent conversations got me thinking that the various ways of using them across different social networks was worth a quick post.
This remains one of the most ‘frequently asked questions’ I receive, and my (probably frustrating) response remains the same… it depends. However, in light of some recent tweaks and changes by the major social networks it’s a topic that definitely deserves another visit on this blog.
So Google are giving us more control to ‘mute’ those online ads that follow us around the web. Does this mean the role of social networks for retargeting ratchets up a notch or two? Is this going to see a meaningful shift of spend moving to social… or are people so ‘blind’ to online advertising […]
Lots of chat about social media management tools recently, and the ongoing question of whether you should go for a ‘one stop shop’ or ‘best of breed’ option. In true consulting style, the answer really is “it depends”. It’s 🐎 for courses. I’d approach this from a different angle. Across the whole organisation, which departments would benefit […]
How is it that brands with hundreds of employees can still only get a minimal amount of engagement on their social media posts? If the post isn’t exciting enough to stimulate your own employees to occasionally give it a casual ‘like’ or ‘retweet’, what chance people outside of the business? Brands can’t insist that their […]