Was 2020 just tactical firefighting on social media? (and why a social media framework is the fix)

Was 2020 just tactical firefighting on social media? (and why a social media framework is the fix)

January 19, 2021

In the face of widespread change and disruption, most businesses had to adapt how they worked in 2020. For social media teams this often meant focusing time on tactical communications instead of delivering against strategic plans. In 2021 strong social media frameworks will be the key for helping teams navigate the new normal without feeling like everything is reactive firefighting.

🎶 Organic social. What is it good for? Absolutely…

🎶 Organic social. What is it good for? Absolutely…

November 8, 2020

Ever since promoted posts starting appearing in our social media newsfeeds, the role of organic social has been a topic for discussion. As 2020 starts drawing to a close, how are businesses approaching organic content and does it still have a role to play?

Shhhh! Why comments on social media could be a dying breed 🤫

Shhhh! Why comments on social media could be a dying breed 🤫

June 6, 2020

What would you say is the most unique characteristic of social media compared to other marketing channels such as email or display ads? Top of my list is the ability for the audience to respond, rather than just being broadcast to. Yet this is beginning to change, as social networks quietly phase in the ability to […]

Our services:

We provide our clients with a wide range of services such as running global audits, developing playbooks, advising on social media management tools and delivering training.


Why do I need slp consulting?:

Drawing on over 14 years of management consulting, agency and client-side experience, we combine strong process, creativity and real experience of what works and what doesn’t. Plus we’ve been lucky enough to support some of the biggest UK brands across a range of sectors.


About us:

slp consulting was founded by Simon Preece in 2014, former management consultant and head of social at Sainsbury’s. The objective? To help businesses better manage the impact of social media on their customers, prospects and employees.


Client testimonials

slp consulting use their ability to build effective, pragmatic social media strategies, across Chinese and Western platforms, to ensure clients realise actual business benefits.

Arnold Ma, Founder, Qumin

Simon and the team at slp consulting have been first class to deal with in helping set up our social media customer service strategy.

Mark Gilbert, Head of Content Marketing, Virgin Bet

Simon really helped us make sense of the initially confusing array of platforms, and made sure we selected the right partner.  Highly recommended.

Jem Fawcus, Group CEO, Firefish

Simon’s presentation covered all the key points we required and highlighted valuable areas for us to focus on

Adam Trainis, Head of Brand, gamesys

It was a wonderful session. Thanks again for being so adaptable. We got so much out of it.

Fran Alberry, Head of Cultural Insight, Firefish

Simon’s work is transforming how we use social reading to enhance the strategic advice we provide our clients.

Andy Waller, COO, Hall & Partners

The level of social media expertise Simon was able to apply to the diagnostic was invaluable.

Tom Denford, Chief Strategy Officer, ID Comms

I don’t think we will ever see a better use of this type of [social data] analysis.

Neil Douthwaite, Insight Manager, Syren Strategy

Your research and presentation was insightful and educational. We found it very useful that you provided us with clear, easy to implement short term actions as well as great long term improvements and strategy.

Nina Ghita, Marketing Manager, ROX Jewellery