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Why a content-marketing driven approach to social media is more important than ever

Why a content-marketing driven approach to social media is more important than ever

April 24, 2020

As social distancing measures continue, businesses have been evaluating what their social media marketing should now look like. Going back to first principles around content marketing seems like a good approach.

5 social media principles for businesses of all sizes

5 social media principles for businesses of all sizes

April 3, 2020

A few weeks ago I had the fantastic opportunity of speaking to a room full of Sainsbury’s suppliers. In attendance were businesses of all shapes and sizes, so I had to try and find topics that felt appropriate for all.

Professionals are people too…

Professionals are people too…

February 3, 2020

One of digital marketing’s real strengths is its ability to target highly segmented audiences at scale. However, when thinking about business-to-business or ‘professional’ audiences, it’s easy to forget about the individual and see only the job role. This is a mistake.

Our services:

We provide our clients with a wide range of services such as running global audits, developing playbooks, advising on social media management tools and delivering training.

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Why do I need slp consulting?:

Drawing on over 14 years of management consulting, agency and client-side experience, we combine strong process, creativity and real experience of what works and what doesn’t. Plus we’ve been lucky enough to support some of the biggest UK brands across a range of sectors.

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Try our Social Business 20 quiz:

Answer 20 multiple choice questions to see how your organisation’s social media setup compares to industry best practice. It’s free, takes 6 minutes to complete and we don’t ask for any contact details.

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About us:

slp consulting was founded by Simon Preece in 2014, former management consultant and head of social at Sainsbury’s. The objective? To help organisations better manage the impact of social media on their consumers, prospects and employees.

SOME MORE STUFF ABOUT THE TEAM  ▶️

Client testimonials

slp consulting use their ability to build effective, pragmatic social media strategies, across Chinese and Western platforms, to ensure clients realise actual business benefits.

Arnold Ma, Founder, Qumin

Simon and the team at slp consulting have been first class to deal with in helping set up our social media customer service strategy.

Mark Gilbert, Head of Content Marketing, Virgin Bet

Simon really helped us make sense of the initially confusing array of platforms, and made sure we selected the right partner.  Highly recommended.

Jem Fawcus, Group CEO, Firefish

Simon’s presentation covered all the key points we required and highlighted valuable areas for us to focus on

Adam Trainis, Head of Brand, gamesys

It was a wonderful session. Thanks again for being so adaptable. We got so much out of it.

Fran Alberry, Head of Cultural Insight, Firefish

Simon’s work is transforming how we use social reading to enhance the strategic advice we provide our clients.

Andy Waller, COO, Hall & Partners

The level of social media expertise Simon was able to apply to the diagnostic was invaluable.

Tom Denford, Chief Strategy Officer, ID Comms

I don’t think we will ever see a better use of this type of [social data] analysis.

Neil Douthwaite, Insight Manager, Syren Strategy

Your research and presentation was insightful and educational. We found it very useful that you provided us with clear, easy to implement short term actions as well as great long term improvements and strategy.

Nina Ghita, Marketing Manager, ROX Jewellery