Keen to capitalise on the accelerated transition of users to digital channels in recent years, RMG commissioned slp consulting to lead a team of expert consultants to review its broad footprint of digital activity. The audit included organisational structure, resourcing, reporting, data management, all customer-facing digital touchpoints, innovation opportunities and considerations for further commercialisation of digital assets.
The consulting team (consisting of Mackenzie Media, Fringe Media, Alex Trickett and Drew Barrand) ran a deep-dive audit into RMG’s processes and supporting technologies alongside an analysis of the wider market landscape, competitor behaviour and how best-in-class sport/broadcast organisations are using digital.
Through a combination of in-depth interviews, desk research, technical auditing and collaborative review sessions, the team delivered a detailed audit and recommendations report, with the headlines presented to senior RMG stakeholders in a half-day session.
The report identified key areas of short-term opportunity and longer term strategic business opportunities to help RMG capitalise on its unique position in the industry.