OptimisationSocial business Are you on the front foot with your paid-for social media story? The majority of businesses now accept that to reach their audience on certain social networks, paid-advertising is…SimonFebruary 25, 2015
OptimisationSocial business Are big brands getting the most from YouTube? #UKYouTubeSurvey15 Today we published a study of how major brands, active in the UK, are using YouTube. We compare…SimonJanuary 19, 2015
AgencyOptimisationSocial business It’s time for brands to adopt a YouTube mindset Just before Christmas we were featured in Marketing Magazine. The article challenges the status quo (in general) of approaching…SimonJanuary 5, 2015
Social business Social media survey without the paid-media skew This week I've been thinking about social media surveys, and their tendency to rely on…SimonDecember 5, 2014
OptimisationSocial business “UK brands on YouTube” survey results: the opportunity for mid-large brands is huge Following a flurry of Christmas TV ads notching up millions of views on YouTube, and…SimonNovember 25, 2014