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This week I’ve been thinking about social media surveys, and their tendency to rely on factors which can easily be influenced by paid-advertising, or bought-reach. When we often dive into the detail of a report and see fan count, reach or number of mentions influencing the rankings.

So with a specific eye on YouTube I’ve been stripping out everything that can be influenced by paid media, to reveal how brands are using the platform itself. How’s it setup and structured, when is content published, and are all the features being used. I’m looking forward to seeing what it reveals next week.

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