In the last few weeks Facebook and Twitter have both lifted the lid on how advertisers are using paid ads on their platforms. In short this means anyone can see all of the active ads that are currently live, including unpublished or ‘dark’ posts which don’t appear directly on advertisers’ Facebook pages. This is big […]
I’ve been reading an increasing amount of ‘industry commentary’ about the value of getting back to marketing basics… focus on a decent product and great customer service. Sounds sensible, right? It got me thinking about the opportunity for a change of philosophy in how brands use social media to be more memorable.
This remains one of the most ‘frequently asked questions’ I receive, and my (probably frustrating) response remains the same… it depends. However, in light of some recent tweaks and changes by the major social networks it’s a topic that definitely deserves another visit on this blog.
We’ve all now read about Facebook’s intention to effectively ‘switch off’ organic reach for company Facebook pages. So what should SMEs without big paid-media budgets do? Here are seven practical tips.