How often should I post on social media? (and what’s the RIGHT question to ask)

How often should I post on social media? (and what’s the RIGHT question to ask)

This remains one of the most ‘frequently asked questions’ I receive, and my (probably frustrating) response remains the same… it depends. However, in light of some recent tweaks and changes by the major social networks it’s a topic that definitely deserves another visit on this blog.

7 practical steps for SMEs when Facebook turns off organic reach

7 practical steps for SMEs when Facebook turns off organic reach

We’ve all now read about Facebook’s intention to effectively ‘switch off’ organic reach for company Facebook pages. So what should SMEs without big paid-media budgets do? Here are seven practical tips.

18 (social media) things for 2018 🤖

18 (social media) things for 2018 🤖

Another year flies by and the social media landscape continues to shift and evolve as rapidly as ever for enterprises large and small. But what about 2018?

What happened when I tried Twitter’s new ‘Promote Mode’

What happened when I tried Twitter’s new ‘Promote Mode’

Recently I received a couple of emails inviting me to join the Twitter Promote Mode beta. The offer is this: For £79 a month, automatically promote your Tweets to your best audience and grow your followers. For once I’m going to give something automated on Twitter a go… 

Picture this 🤳 Is social media listening getting sexy?

Picture this 🤳 Is social media listening getting sexy?

The ability to monitor what people are saying on social media is nothing new. But the ability to monitor what people are “seeing” will completely change this discipline over the next 24 months.