How Facebook and Twitter have unlocked a goldmine of insight into your competitors ๐Ÿ”‘

How Facebook and Twitter have unlocked a goldmine of insight into your competitors ๐Ÿ”‘

In the last few weeks Facebook and Twitter have both lifted the lid on how advertisers are using paid ads on their platforms. In short this means anyone can see all of the active ads that are currently live, including unpublished or ‘dark’ posts which don’t appear directly on advertisers’ Facebook pages. This is big […]

How often should I post on social media? (and what’s the RIGHT question to ask)

How often should I post on social media? (and what’s the RIGHT question to ask)

This remains one of the most ‘frequently asked questions’ I receive, and my (probably frustrating) response remains the same… it depends. However, inย light of some recent tweaks and changes by the major social networks it’s a topic that definitely deserves another visit on this blog.

7 practical steps for SMEs when Facebook turns off organic reach

7 practical steps for SMEs when Facebook turns off organic reach

We’ve all now read about Facebook’s intention to effectively ‘switch off’ organic reach for company Facebook pages. So what should SMEs without big paid-media budgets do? Here are seven practical tips.

18 (social media) things for 2018 ๐Ÿค–

18 (social media) things for 2018 ๐Ÿค–

Another year flies by and the social media landscape continues to shift and evolve as rapidly as ever for enterprises large and small. But what about 2018?