One stop shop vs Best of breed

Lots of chat about social media management tools recently, and the ongoing question of whether you should go for a ‘one stop shop’ or ‘best of breed’ option.

In true consulting style, the answer really is “it depends”. It’s 🐎 for courses.

I’d approach this from a different angle. Across the whole organisation, which departments would benefit from using a social media management tool? And which of them are keen to get onboard. Once you know that, it’s a whole load easier to determine what you actually need and then the vendor(s) that can deliver it best.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.