Getting ahead of the game (digital ducks )

An excellent chat today (thanks Tom) about the importance of getting your digital ducks in a row before launching any sort of marketing activity.

As soon as you start trying to retro-fit digital into a campaign (etc) after the strategy and planning is done, the harder it becomes. And the later you leave it, the worse it gets.

And social media is probably the most hard done by in this respect… when people run out of time/budget they often turn to social as a ‘free’ option and expect results .

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s