Some excellent conversation today about the importance of documenting how you do ‘stuff’, to stop re-inventing the wheel.
And the way insights from social media activity are captured and acted upon is a prime candidate. It’s so easy to read a great recommendation in a report… but then take little tangible action. Plus, with so many moving parts to social it’s very difficult to remember all of those learnings as time passes.
Things like ‘playbooks’ are great, but can be time-consuming to keep updated. So I’m on the search for a better (tech powered) solution to help planners, creatives and media buyers keep all of those top tips, top of mind.