Facebook’s not so big announcement

We’ve known that Facebook were planning significant changes to the News Feed for a while. I’ve mentioned before that it might actually be a blessing in disguise for many brands.

Why? Well, instead of hanging onto the notion that ‘we can just chuck stuff out there’ and it might get some traction, it final forces their hand. Organic reach is usually so small, so why spend time creating content for a tiny minority?

Think about your audience and create content you’re willing to invest a little media spend behind. Or be banished to the ‘other’ feed 😧.

Here’s a longer piece I wrote about this.

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