Facebook’s not so big announcement

We’ve known that Facebook were planning significant changes to the News Feed for a while. I’ve mentioned before that it might actually be a blessing in disguise for many brands.

Why? Well, instead of hanging onto the notion that ‘we can just chuck stuff out there’ and it might get some traction, it final forces their hand. Organic reach is usually so small, so why spend time creating content for a tiny minority?

Think about your audience and create content you’re willing to invest a little media spend behind. Or be banished to the ‘other’ feed 😧.

Here’s a longer piece I wrote about this.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s