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Trying not to bring any extra negatively to the world… but I’m just having a big old 😡 with sponsored ‘influencer’ videos on Instagram in 2018.

Of course there’s plenty of good stuff, but far too many that:
🗑 Try to look like UGC, but the execution is so poor you can hardly understand it.
🗑 Have big production values, but are just massively boring, random or un-relatable.

And then brands invest media £££ to put them infront of more people.

More positive tomorrow.

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