The bar ain’t that high 🚀
The subject of replacing static images with simple video/ GIFs was on today’s agenda.
The conclusion was that actually your video content doesn’t even need to do all that much to stand out.
There’s still so much flat, unoptimised content on the social web, that raising your efforts by just a small amount can catapult you into the stratosphere. A short, simple piece of video content is a bar achievable for most businesses.