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With Instagram recently opening-up their ads API, we thought it was a good time to launch our 2015 Instagram Survey, in collaboration with The Vision Network.


Our hypothesis

  • Big brands aren’t giving due attention to their activity on Instagram, leaving it out-of-step with their other social network accounts, and out-of-touch with audiences.

A summary of what we found

  • A significant proportion of brands have no presence or publish content infrequently.
  • Even brands publishing regularly often struggle to clearly demonstrate the purpose of their account.
  • Brands often take an inside-out approach, posting about the things they’re doing rather than focusing on a passion point of their audience.
  • The FMCG and Auto sectors performed best, while Finance brands were generally less effective.
  • A number of brands are demonstrating a strong understanding of the platform; L’Oreal Paris, Ford and Specsavers all performed strongly.

You can download the full report here. We’d love to hear your thoughts, feedback and experiences – please use the comment box below, or use #UKInstaSurvey15.


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