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With so many social networks and content formats available, the temptation for brands is to try more and more of them.

The trouble is, this is often just for the sake of trying something new (something ‘shiny’)… as opposed to having a genuine objective.

What if a brand looked back at the end of 2018 and saw it was using less social networks, less formats and creating less content than the start… but making everything really count.


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