New social media technologies present fantastic opportunities for business to communicate with their audiences, but also added risk and complexity.

This means having the right governance and operational strategy in place is crucial.

Sure, it’s not the most glamorous aspect of social media, but good governance is paramount for maintaining brand safety, operational consistency and maintaining stakeholder confidence.

Clients’ needs vary, shaped by their complexity and level of social media governance adoption. I bring a breadth of best practice experience from working with FTSE 250 companies across a wide range of industries.

Often this involves working in a client-side advisory role, where I bring trusted support, external perspectives and expert capacity to social media governance teams who are typically guiding their cross-functional and multi-market colleagues.

I regularly help clients with:

📂 Organising and communicating their standard operating procedures

📈 Establishing governance steering groups which deliver decisions effectively

🔐 Ensuring user access and security controls are in place to safeguard all parties

📣 Defining and communicating positively-framed employee guidelines for social media

🗣 Helping senior company spokespeople amplify positive messages securely

📊 Establishing measurement, benchmarking and reporting frameworks

👨‍🏫 Delivering bespoke training for different stakeholders

👂Defining social listening programmes that provide insights and an early warning system