Right now, conversations around social media marketing seem to focus on a couple of interrelated topics:
- AI search / GEO
- Changing social media algorithms to be more about matching content to audiences and less about followers
Ultimately it boils down to one question – “how do brands become (or remain) discoverable online?”
There’s a mountain of tips, tricks and guides about this… but no ‘single right answer’.
So, amongst the information overload, we’ve created a simple framework – designed to give structure and support when thinking about making your social media setup and content more discoverable.
And it breaks down like this:
Do you find it helpful as a checklist? Or maybe as the starting point for organising more information.
Either way, hopefully it will set you on a path for improved discoverability!