To support ZXY on this journey, slp consulting developed a digital marketing framework, defining:
- An overarching digital channel strategy, aligned to business objectives and audience needs
- A content strategy and approach to developing materials for multiple digital channels
- An implementation plan and roadmap, split by channel
- A framework for measuring success
- Recommended supporting technologies
In addition, we developed a tailored social media playbook, to help ZXY maximise the use of social networks for reaching new audiences, providing proof points for existing customers and to attract/retain talent. The playbook included:
- A role of social for ZXY, split by social platform and aligned to business objectives
- Best practice for social media content planning and execution
- Tone and style guide for social media
- Recommended tactics for amplifying content (organically and through paid social)
- Community management approach
- Recommended social media metrics, aligned to objectives