An excellent chat today (thanks Tom) about the importance of getting your digital ducks 🦆🦆 in a row before launching any sort of marketing activity.
As soon as you start trying to retro-fit digital into a campaign (etc) after the strategy and planning is done, the harder it becomes. And the later you leave it, the worse it gets.
And social media is probably the most hard done by in this respect… when people run out of time/budget they often turn to social as a ‘free’ option and expect results 🦄.